Trying to hammer in screws? Having the right tool for the job makes all the difference!
S.M.A.R.T. is an acronym for the necessary elements of an effective goal: Specific, Measurable, Achievable, Relevant, and Timely. For S.M.A.R.T. goals to be effective they must be aligned with the overall goal you’re trying to accomplish.
As a business owner, you have an idea of your company’s overall purpose – why you’re in business and what you’re hoping to accomplish. Strategic alignment ensures your company’s purpose, strategy, and organizational capability work together to help your company stay on course.
All the various reasons consumers have for deciding to give their business to one company over another can be summed up in the terms of a value triangle: good, fast, and cheap. Or you may prefer more sophisticated terminology like: quality, time, and cost.